I like this new style of Halloween event as well but, if you were in Grepolis when the Island Quests first started and you had several cities, each city on a different island then you noticed how, in the beginning, there were a lot of Island Quests everyday.
2 sometimes 3 Quests per island at first.
Then as time went by there were fewer and fewer island Quests until now with this new Halloween Event, there are hardly 3 Quests per day total from 10 different islands.
Whats up with that?
I prefer the Store as well, where I decide which "prize" I want.
With this new 2013 Halloween Event, its as if, someone else gets to decide how much or how little I get to participate and which "prize" I recieve or don't recieve.
Other than that, I am having fun with it!