True, but it is never too late to put up a good fight, even a doomed one and it keeps the name and the original ethics of the alliance alive instead of the way it ended up.
In these games/worlds your name and reputation as an alliance count, although some players/alliances don't seem to think so, i on the other hand do think such things matter.
It may be though, that it is reformed as an testing exercise or trainning camp for another world that the players can migrate to as one to establish a strong tight knit alliance.