One idea to Inno, remove gold out of the game and:
- Pay to play worlds with all premium on but no gold. $20 a month they would have 2K-5K players a world meaning 40-100K a month, much more profitable than the current system. In average now, one competitive player buy less than 2 largest gold packs, about $150. They hardly have 20 players spending at that level, so I guess the revenue from 1 world today is probably only 7K-10K.
- Free worlds with advertisement: no gold and no premium (that to encourage people to opt for P2P worlds). Considering number of clicks people have to make, they would sell fairly good amount of ads. That will not be as profitable as the P2P worlds but they should still be able to support the operational work.
Otherwise, Grepo will be dying in less than next 10 worlds.